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Twitter Now Supports 280-Character Tweets

11/7/2017

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After years of speculation and debate, Twitter has announced that all users on the platform are now able to post tweets of up to 280-characters, doubling the limit it originally started with when it launched 10 years ago.

Now, as a tweet is composed, a small circle appears in the lower right hand corner that begins to fill as characters are entered. When space for the last 20 characters is available, the circle changes to orange and a countdown is shown, when the limit is reached, the circle is complete and will turn red.
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How to Find Old Tweets

10/23/2017

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Ever wanted to view a tweet from a long time ago or from a specific date, but didn't feel like wasting your time scrolling through possibly thousands of them to get to it? Fear not, there's a straightforward way of doing so!

On Twitter, go to the search bar and enter:

from:username since:yyyy-mm-dd until:yyyy-mm-dd

Then replace "username" with the name of the Twitter account.

Then simply enter the dates you'd like to view next to the "since" and "until".

For example, to view tweets from @TwitterUser001 from January 1st, 2009 to March 1st, 2009, you'd enter:

from:twitteruser01 since:2009-01-01 until:2009-03-01

Press enter, and voila! If there a lot of tweets, they may end up being truncated, so you'd then want to click "Latest" to display all the tweets from the specific time frame you selected.
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These Photos Are Doing Best on Facebook

9/30/2017

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There's a specific type of photo that has been getting significantly more engagement on Facebook this year, and it has nothing to do with the subject matter.

Earlier in 2017, Facebook changed the way it displays vertical photos on user's feeds - allowing vertical images to fill significantly more pixel space than they did previously. The result? A far more impactful experience.

Many users are visiting Facebook on devices such as mobile phones and tablets that by nature favor vertical content. With vertical photos now filling the frame of those devices, the possibility of eliciting a reaction from a user is significantly increased. What's more, frame-filling vertical images command more attention, as no other posts can be seen while the image is being viewed.

Consider making a point of utilizing more vertical photos in your posts, and see the results for yourself!
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The Hashtag Turns 10 Years Old

8/23/2017

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Ten years ago today, the first hashtag was proposed on Twitter.  It was created by former Google engineer Chris Messina, who, along with some friends, were frustrated at lack of organization the social media format had at the time. Inspired by similar uses on internet relay chat, in August of 2007, Chris went straight to Twitter's headquarters, approached co-founder Biz Stone, and suggested they begin using the pound symbols to tag posts.

Soon after, a system for searching and displaying hashtags was devised, and the rest is social media history.

Hashtags provide a way for social media users to tag keywords to topics relevant to their posts, enabling other users to find exactly what they're looking for, and for social mediums as a whole to better track what topics are currently being discussed the most, at any given moment. They even allow users to track news in real time. Hashtags have become so pervasive over the past decade, that currently, over 125 million are used daily, just on Twitter alone. When you add even more on Instagram, Facebook and Tumblr, that's a lot of tagging!

Happy 10th birthday, hashtag! You make using social media so much more efficient!
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Something to Keep in Mind When Posting Photos on Social Media

7/18/2017

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As a medium, photos are by far the most engaged-with content on social media. The entire founding of the platforms of Instagram and Snapchat speak to that. Facebook itself encourages administrators of pages to post more posts with photos. It's said that a photo speaks a thousand words, in part, because people see and process them with an immediacy not possible with text or video. You instantly have a feeling when seeing a photo.

There's a rarely spoken-of key to helping drive even more successful engagement with your photos, and it's almost counter-intuitive at first glance. Whenever you post a photo on social media that you're hoping to get a good response from - take a moment to see if the photo looks good small, seriously. Many people take the time to make sure their photos looks good large - and all the fine details are exactly as they want - and you absolutely should, but if a photo can't be understood on a smaller scale, those details may never be seen. If it's not worth viewing, it's a lot less likely to be reacted to, commented on, or shared, and may end up being passed up entirely.

Consider that many of your followers are viewing social media on a small device, with a smaller screen, likely in the midst of doing three other things. If a photo doesn't look intriguing enough to be understood at 400 pixels (or sometimes far less), you may be missing out on engagement that you could've had with a more appealing photo.

Before you post, take a look at the thumbnail of the photo and see if you'd want to view it larger.
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