No, it's not paranoia... people on social media really might be seeing what you're thinking, to an extent. Any time you engage with any post; be it "Liking" it, "Loving" it, commenting on it or sharing it, there's a chance that just about anyone on your friends list, and even the general public online, could see it. It all has to do with the level of privacy both on your account, and the ones you're interacting with.
For example, on Facebook, if a post has a globe icon next to it, and you interact with that post, pretty much anyone typing your name in on a search engine could see that you did. It would also potentially appear directly in the feeds of your friends and family. Posts on Facebook that have a small icon of two people standing next to each other are "Friends Only", and would only be seen by anyone who's friends with both people. Posts that have a gear icon next to them are "Custom", and only the person who is posting knows who can view it, but interactions with such posts may still be shown to your friends and family.
As a matter of fact, you might be making all your posts unintentionally public, by accident. Be sure to take a look at your Facebook posts, to see if they have a globe icon (public), two people next to each other (friends only), three people next to each other (friends-of-friends), or a gear icon (custom), next to them. If you're posting publicly and don't want to continue doing so, see the Privacy settings on your Facebook account, and adjust them accordingly.
On Instagram and Twitter, any time you "Like" or comment on a photo on a public account, it too will be accessible for people on your friends list to see, again, potentially being shown in their feeds. The posts you interact with that all the people on your friends lists would not see, would be posts from private accounts on Instagram and Twitter. Only the people who are friends with those accounts would see them.
So, depending on the level of privacy you personally value, before interacting with a post on social media, take a moment to consider whether or not you want everyone on your friends list to see it - because, there's a better chance than not, that they will, and potentially, so will many other people that you don't know, too.
Increasing the number of "Likes" on your Facebook business page is important for expanding your reach and built-in audience, and many people spend a lot of money trying to do just that.
There is however, a long and easy method of continually increasing your page's "Likes" that isn't nessarily obvious. We say long and easy, because it can be time-consuming, but it's absolutely straight-forward, won't cost any money, and actually attracts "Likes" for your page that are already interested in it. The feature we'll be discussing doesn't show up on some versions of the app. So, we recommend using a browser, to do the following.
On any of your page's posts, if it has gotten any reaction, whatsoever, you're currently able to "Invite" anyone who doesn't already like your page. To do this, click on the number of reactions, and you'll see a list of everyone who reacted. To the right of their name and profile picture, you will see an "Invite" button. Click it, to send an invitation
If there's one thing we'll be reiterating on this site, it's this... in the world of social media, audience engagement is more important than the number of followers you have. Having a large number of followers is great. It can not only give you a potential built-in audience to speak directly to, but it can also improve your credibility and likelihood of gaining even more followers. However, a large number of followers doesn't mean much, if they're not interacting with you.
It could be because we're currently still in the early years of social media (think how long television has been around... how different is it now from the way it was in the 1940's? That's where we are all at in social media, at the moment), but we see so many established businesses strictly using their number of followers as a primary metric in their media kits, when in reality, they should be making sure they include what their actual recent engagement and reach is, too. That's their actual following. We hope and expect engagement and reach will be featured more and more prominently in media kits, as groups and businesses begin to understand the gravity of why they're so important. For example, if someone has 10,000 followers, and their posts are only being interacted with by dozens of people, to professionals in social media with years of experience, that doesn't reflect well on the quality of their posts, and it certainly doesn't reflect well on the quality of their social media presence. When approaching or being approached by another group or business to collaborate, feel free to tell them what your engagement and reach is, and be sure to ask them what theirs is. The more consistent the engagement and reach is, the better.
Certainly, focus on growing your base of followers, but pay equal, if not more attention to how many people are interacting with your posts, and how many people the posts are been seen by. These numbers might be vastly different than what your following is. This will mean so much more in the long run. There are social media accounts with more than a million followers, who only get several hundred reactions per post, sometimes much less. Then there are accounts with less than 100,000 followers, who are getting thousands and thousands of reactions per post, and those posts on accounts with less followers are actually being seen by more people. Which sort of presence would you like to have?
How do you get more engagement? By making posts with short, relevant, appealing content that your audience will have a reason to react to. Think about what you would want to see, and think about what your audience would want to see. Remarkable photos can go a long way, solid, short videos can, too. When your audience interacts with your posts more, those posts are in turn seen by more people. That's one of the beautiful things about social media!
A profile picture is one of the first things someone sees when viewing a profile on Instagram. However, as of right now, Instagram has not yet made it easy to view a profile picture at full-size, which can be frustrating.
Thankfully, viewing an Instagram account's profile picture is surprisingly simple to do, if you know what to look for. When viewing an account on a full browser, preferably on a computer (not on the Instagram app), type in the Instagram account whose profile picture you want to view. If their username is @exampleinstagramaccount, you'd type in instagram.com/exampleinstagramaccount, as the URL.
1. Hover your mouse over the profile photo and right-click on it (or press Ctrl and tap the mouse button on a Mac), then click "View Image". The small version of the profile picture will then be the only item displayed.
2. In the address bar for that image, look for a section of the URL denoted as /s150x150 and erase it, and only it. Voilà! If you did it correctly, the significantly larger full-size profile photo should then be displayed.
A Couple Things to Note: The /s150x150 is the designation for the size constraints (150 pixels high and wide), by erasing that, you're simply allowing the photo to display at its original intended size. There may be some circumstances where you don't see that in the URL - if so, that means that the profile photo is relatively old, and this trick wouldn't work for it, anyway.
A username can be one of the most valuable assets of your social media presence. It's one of the first things a person may see. Depending on your username, people may be more likely to follow and engage with you. In this post, we'll outline a few general guidelines for creating one.
1. Try to keep it as short as possible. The less anyone has to type in to interact with you, the better. Shorter usernames, like many things in life (license plate numbers, domain names, etc), also appear to be more authoritative.
2. Aim for something memorable, and easy to type. Using non-alphabet characters can be an avoidable hindrance. Always keep in mind that phone-friendliness (i.e. real life conversation appeal), can be a major plus. If you meet a contact, it will be much easier saying a word or two or three, rather than having to say "underscore", "dot", or any numbers (which can get more confusing if you spell them out, instead). If the username you want is taken, take the time to think about ways to express the same idea, that still sounds natural. It's worth it.
3. Continuity of branding can be invaluable. If at all possible, especially if you have a website, try to have the usernames match the website address, across as many social media platforms as you use. This may take more creativity on your part, to get a domain name that's unique enough to be available on social mediums - but it will establish another level of authority for you. Best case scenario, the words in your URL will also be your username. It will make finding your social media presence exponentially easier.
A display name or simply "Name" on most social media formats is actually different than a username. A username is more like a specific address where people can find you, and typically begins with an @ symbol. A "Name" is what is displayed on your account, typically somewhere above your username, usually in just letters. For example, your username on any given social medium might be @genericexample, but your display name would be Generic Example. Some people do have display names that are completely different from their usernames, but many individuals and groups of authority have both their display name and username identical (with the exception of a space or two). Again, that falls into the concept of continuity of branding. Take note of it, next time you check out a brand you like, on social media.
In the event you absolutely could not get the username you wanted, you can compensate somewhat, by setting your display name to be it. But, if it varies too much from your username, you may risk losing credibility, especially when first establishing your social media presence.
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