After years of speculation and debate, Twitter has announced that all users on the platform are now able to post tweets of up to 280-characters, doubling the limit it originally started with when it launched 10 years ago.
Now, as a tweet is composed, a small circle appears in the lower right hand corner that begins to fill as characters are entered. When space for the last 20 characters is available, the circle changes to orange and a countdown is shown, when the limit is reached, the circle is complete and will turn red.
There's a specific type of photo that has been getting significantly more engagement on Facebook this year, and it has nothing to do with the subject matter.
Earlier in 2017, Facebook changed the way it displays vertical photos on user's feeds - allowing vertical images to fill significantly more pixel space than they did previously. The result? A far more impactful experience.
Many users are visiting Facebook on devices such as mobile phones and tablets that by nature favor vertical content. With vertical photos now filling the frame of those devices, the possibility of eliciting a reaction from a user is significantly increased. What's more, frame-filling vertical images command more attention, as no other posts can be seen while the image is being viewed.
Consider making a point of utilizing more vertical photos in your posts, and see the results for yourself!
It's a long-debated topic, and will continue to be... what social media platform is any given follower the most valuable to you on?
This might be controversial, but as of right now, May 2017, we're going to say it's the most worthwhile to have any given follower on Facebook, than any other social media platform. Yes, a Facebook follower right now is worth more to you from a marketing standpoint, than a follower on Twitter or Instagram.
Why would we say that?
1. Facebook currently has by far, the largest amount of users. It's on track to reach 2 billion users, this year. By comparison, Instagram has less than a third of that, around 600 million, and Twitter has around 300 million. As a matter of fact, as a side note, Tumblr has significantly more users than Twitter does right now, at 500 million. By user metrics alone, you hypothetically have the best chance of reaching the largest audience on Facebook.
2. On Facebook, you can do considerably more with any given post, than on Instagram and Twitter, practically infinitely more-so, right now. On Facebook, you can include just about as much text content as you want, as many external links as you want, individual photos, photo albums of practically unlimited sizes, videos, it allows the ability for multiple sorts of reactions from users, the list goes on and on. Instagram is nice, in that it's comparatively easy to build a large following on (in large party because it's less commitment from a follower's side, and less personal), but you're constrained by your text being almost immediately truncated, short video length, no ability to post external links (how many times can you read "See link in bio", and actually go check it out?) On Twitter, you're limited to 140 characters, and a photo or video or link will start directly eating into that limit. So judging on a metric of how can your followers engage with you? Facebook, by far, gives them the greatest opportunity to interact with you, in the largest ways possible.
3. Which brings us to our third point, Facebook users are accustomed to significantly longer engagement times, categorically - and they're becoming even more-so. Instagram largely consists of scrolling through photos at an athletic pace - you might have a person who's actually interested in your post see it for a matter of seconds, then move on to the next photo - the most interaction you might get is a "Like", and maybe a comment, which is sort of awkwardly presented on Instagram's side. As for Twitter, the users are more engaged with individual posts than Instagram, but again, it's for such short lengths of time, it puts Facebook ahead of the pack, significantly. Using the metric of who is most engaged on any social media platform right now - Facebook users are far-and-away in the lead.
This can also be gauged in almost a sense of social media exchange rate. It's not uncommon to see Instagram and Twitter accounts with astronomical amounts of followers. Part of that is because followers on those platforms are much easier to get - a less engaged audience, on lesser used platforms, seeing less individual content, that you don't even have to use your actual name on. What you don't see as much is inordinately large followings on Facebook, because people are on it more.
We're willing to guess that if you're reading this right now, and you have a Facebook page, Twitter account and Instagram account representing an online presence - you likely have less followers on Facebook than the other two. The reason being, on Facebook, a follower has to really, actually like whatever you're promoting, to make the sort of commitment to almost bring you into their online life. Instagram and Twitter are great, but they've almost taken on a more public and less serious model than Facebook has. If you get a follower on Facebook, it will be worth more than one anywhere else - just make sure you retain them, and create content that they'll want to engage with.
To be clear, growing a significant following on any social media platform that's well engaged is worth an inordinate amount to you, as a marketer. Having a solid social media presence has quickly become the standard of any business represented online. However, you can do the most with a follower on Facebook, than anywhere else, right now.
They've gotten so embedded in pop culture that they've almost become cliché, but depending on the social media platform you're using, hashtags can be invaluable. If you're not familiar with what a hashtag is, it's the same symbol seen on a standard touch dial phone button that is the "pound" or "number", and denoted by #.
At the moment, hashtags are by far most relevant on Instagram and Twitter. Facebook as a platform does make use of them, but most of Facebook users do not. Chalk that up to chaos theory, or that they enabled them a lot later in their life-cycle than the other two, as to why that is, but they are no where near as commonly seen on Facebook, currently.
While they were popularized by Twitter, currently, Instagram seems to make the most use of hashtags (or simply "tags", as they refer to them), and is currently the primary way of searching for photos on it.
The format for hashtags are pretty straight-forward. For example, if you want to post about something related to social media, you'd include it written either as: #socialmedia, or #SocialMedia, and people specifically looking for posts related to social media could potentially find your post. While capitalization doesn't matter, a space between the words will not work. So, if you do want to differentiate between a number of words, you can use capital letters.
Historically on Twitter, the most popular and relevant hashtags were all that used to be featured in their "Trends" section, though, currently, it's about evenly split between keywords (actual, unformatted words) and hashtags. If you use a hashtag in your tweet that's currently trending, it's more likely to be seen by a higher number of people, and in turn, interacted with by more people, so long as the tweet is relevant to the hashtag.
The platform where hashtags can make the most difference right now is on Instagram, where it could be the difference between your photo getting a significant amount of interaction, or none. If you don't use a hashtag, the only people likely to see your photo will be those on your friends list, and perhaps, their friends, if and when someone interacts with it. On the other hand, if you make appropriate use of hashtags (making sure to include only tags that are relevant to the photo, itself), anyone on Instagram searching for that tag at the moment could potentially see it - which significantly increases the size of your potential audience. What's more, it will primarily appear to people who are specifically interested in it.
We've seen people with amazing photos that have absolutely no interaction, just because they failed to use hashtags. Some people are "too cool" to use them, but if you want your photos seen by the most amount of people, we highly recommend using them, and as many as are relevant, at least while you're initially establishing your following. The current limit for number of hashtags you can include on an Instagram post is 30, so, make them count!
Increasing the number of "Likes" on your Facebook business page is important for expanding your reach and built-in audience, and many people spend a lot of money trying to do just that.
There is however, a long and easy method of continually increasing your page's "Likes" that isn't nessarily obvious. We say long and easy, because it can be time-consuming, but it's absolutely straight-forward, won't cost any money, and actually attracts "Likes" for your page that are already interested in it. The feature we'll be discussing doesn't show up on some versions of the app. So, we recommend using a browser, to do the following.
On any of your page's posts, if it has gotten any reaction, whatsoever, you're currently able to "Invite" anyone who doesn't already like your page. To do this, click on the number of reactions, and you'll see a list of everyone who reacted. To the right of their name and profile picture, you will see an "Invite" button. Click it, to send an invitation
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